Patagonia’s mission statement is ‘in business to save our home planet’. The brand was established nearly 50 years ago by a group of climbers and surfers, whose approach to design and business reflected their minimalist style and respect for their natural surroundings.
Simplicity and utility remain at the heart of Patagonia’s design principles. Their clothes are made with climbers, skiers, snowboarders, surfers, mountain bikers and trail runners in mind. These are silent sports. None require an engine and rarely deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
A deep respect for nature has led Patagonia to work on processes and materials that have less impact on the planet. Organically grown cotton, hemp, traceable down, recycled polyester, and FairTrade™ sewn certifications are just some of their myriad of sustainability initiatives. In addition to their low-impact endeavours, Patagonia also offer versatile, high-quality products that are responsibly made and built to last.
Patagonia also donates time, energy and 1% of all global sales to groups working to combat the environmental crisis affecting us and the next generations. Shop the mens and womens Patagonia collections today and find a t-shirt, jacket, shorts or accessory that is reminiscent of a brand with deep-seated quality and care values.